by Malcolm Gladwell
I heard about Blink about a year ago when a group of women from a website I frequent were all reading it together. When I saw it at the library I picked it up but never actually read any of it. Then I noticed an audio version of it read by the author so I loaded it onto my Zune and listened here and there when I had the time. It took me months to get through Blink. Isn't that the definition of irony?
Blink is about the way that our minds can make a split second decision based on ... intuition? a niggling feeling? a gut reaction? Sometimes we just know that something is the case without knowing why. Snap judgment is what Blink is about. Gladwell gives many interesting and memorable examples to back up his assertions that we can and often do make better decisions when we stop analyzing data and use our own personal sense about life. I was fascinated with the stories of Dr. Gottman and his marriage studies, the way the music industry treated Kenna, and the lie detecting abilities of Paul Ekman. As it so happens I have a book on building a stronger marriage by Dr. Gottman and I enjoy watching the new Fox TV show Lie To Me based on Ekman's work. And I've now spent a little while enjoying the interesting videos that go with Kenna's unique music. I liked the sections about taste testing for Coke and Pepsi. I was not quite convinced of the ethics behind food packaging practices. I laughed at the end of the book about what happened to Gladwell when he decided on a whim to let his hair grow out.
Gladwell has a really soothing, humble voice that encourages trust. He is quietly intelligent. He sounds like a man I'd like to meet and talk about life with. Listening to him was pleasant and I'm disappointed that the experience is now over. I wonder if The Tipping Point and Outliers have audio versions of the same quality? I'll let you know.
Buy this book at Amazon.